Aimee Sy


Design Director
of Eva NYc

inspired by the arrangements of scenes / THE USE OF various PROPERTIES [senses] TO ACHIEVE A PARTICULAR ATMOSPHERE ~ Mise en scéne




















Aimee Sy


Design Director
of Eva NYc
 
director’s cut


Eva NYC x Tinashe
Mane Magic
10-in-1 Primer


CONCEPT

A peak into a day in the life with Tinashe on tour.

Following Tinashe getting ready backstage with Eva NYC Mane Magic 10-in-1 Primer into a quick photo shoot to finally taking center stage. Showcasing how the multi-talented artist and the multi-benefit 10-in-1 Primer are the perfect duo.








15 second launch
Organic Social




 

30 second w/ Voiceover

Prospecting Ad





7 second Billboard
Times Square Billboard




5 second ad

Youtube Bumper









supporting social Assets

Organic Social







Web
Product Landing Page








March 2022


ECD — Vita Raykhman
Director —Aimee Sy
Photo / video —Lena Shkoda
Producer — Alexz Graves
motion Edit — Erin Lux

Hair — Renee Garnes
Make up — MALCOLM ROBINSON
movement — sonya tayeh

Camera — Yuri
Set — Izzy Garcia
Lighting Artist — andrew giugno / Low Res
digi tech — Frank withers









Amika
Dream Routine

















Eva NYC
Main Magic
Hair Fragrance
Campaign

 OCTOBER 2021

























Eva NYC
Lazy Jane
Wave Spray
Campaign


OCTOBER 2021




Eva NYC
Main Magic
10-in-1
Hair Primer 

august 2021

Role: art director & Client
Creative Director: Vita raykhman
Director: Jordana Koffsky 
production: Make it nice






Words
Timewarp

instagram
Linked in
e mail

WIP  ︎︎︎︎︎︎︎︎︎︎ 69%