Aimee Sy


Design Director
of Eva NYc

inspired by the arrangements of scenes / THE USE OF various PROPERTIES [senses] TO ACHIEVE A PARTICULAR ATMOSPHERE ~ Mise en scéne






















Eva NYC
Mane Magic 10-in-1
Primer for Fine Hair 


January 2023

ECD — Vita Raykhman
Director — Aimee Sy
Producer — Alexz Graves
Senior Designer — Hyosun Kim
motion Edit — Erin Lux
3d Designer — Samantha Vassor

DP — Chris tharp
Model Photographer — Lena Shkoda
product Photographers — Frank Withers x alison Luntz

Creative treatment— Jessica Shriftman
Set — Sarah Favreau
Music — Jordan foster
Hair — Mischa G
Make up — Meeza Gee





director’s cut

Eva NYC x Tinashe
Mane Magic
10-in-1 Primer




March 2022 

ECD — Vita Raykhman
Director —Aimee Sy
Photo / video —Lena Shkoda
Producer — Alexz Graves
motion Edit — Erin Lux

Hair — Renee Garnes
Make up — MALCOLM ROBINSON
movement — sonya tayeh

Camera — Yuri
Set — Izzy Garcia
Lighting Artist — andrew giugno / Low Res
digi tech — Frank withers



Amika
Dream Routine

March 2022





Eva NYC
Main Magic
Hair Fragrance
Campaign

 OCTOBER 2021











Eva NYC
Lazy Jane
Wave Spray
Campaign

OCTOBER 2021






Eva NYC
Main Magic
10-in-1
Hair Primer 

august 2021

Role: art director & Client
Creative Director: Vita raykhman
Director: Jordana Koffsky 
production: Make it nice