director’s cut
Eva NYC x Tinashe
Mane Magic
10-in-1 Primer
CONCEPT
A peak into a day in the life with Tinashe on tour.
Following Tinashe getting ready backstage with Eva NYC Mane Magic 10-in-1 Primer into a quick photo shoot to finally taking center stage. Showcasing how the multi-talented artist and the multi-benefit 10-in-1 Primer are the perfect duo.
15 second launch
Organic Social
30 second w/ Voiceover
Prospecting Ad
7 second Billboard
Times Square Billboard
5 second ad
Youtube Bumper
supporting social Assets
Organic Social
Web
Product Landing Page
March 2022
ECD — Vita Raykhman
Director —Aimee Sy
Photo / video —Lena Shkoda
Producer — Alexz Graves
motion Edit — Erin Lux
Hair — Renee Garnes
Make up — MALCOLM ROBINSON
movement — sonya tayeh
Camera — Yuri
Set — Izzy Garcia
Lighting Artist — andrew giugno / Low Res
digi tech — Frank withers
Amika
Dream Routine
Eva NYC
Main Magic
Hair Fragrance
Campaign
OCTOBER 2021
Eva NYC
Lazy Jane
Wave Spray
Campaign
OCTOBER 2021
Eva NYC
Main Magic
10-in-1
Hair Primer
august 2021Role: art director & Client
Creative Director: Vita raykhman
Director: Jordana Koffsky
production: Make it nice