Aimee Sy


Design Director


inspired by the arrangements of scenes / THE USE OF various PROPERTIES [senses] TO ACHIEVE A PARTICULAR ATMOSPHERE ~ Mise en scéne





















Eva NYC
Mask 

April 2023


















director’s cut

Eva NYC x Tinashe
Mane Magic
10-in-1 Primer




March 2022 

ECD — Vita Raykhman
Director —Aimee Sy
Photo / video —Lena Shkoda
Producer — Alexz Graves
motion Edit — Erin Lux

Hair — Renee Garnes
Make up — MALCOLM ROBINSON
movement — sonya tayeh

Camera — Yuri
Set — Izzy Garcia
Lighting Artist — andrew giugno / Low Res
digi tech — Frank withers



Amika
Dream Routine

March 2022






Eva NYC
Mane Magic 10-in-1
Primer for Fine Hair 


January 2023

ECD — Vita Raykhman
Director — Aimee Sy
Producer — Alexz Graves
Senior Designer — Hyosun Kim
motion Edit — Erin Lux
3d Designer — Samantha Vassor

DP — Chris tharp
Model Photographer — Lena Shkoda
product Photographers — Frank Withers x alison Luntz

Creative treatment— Jessica Shriftman
Set — Sarah Favreau
Music — Jordan foster
Hair — Mischa G
Make up — Meeza Gee