Aimee Sy


Design Director
of Eva NYc

art director / designer 
base in new york


inspired by the arrangements of scenes / THE USE OF various PROPERTIES [senses] TO ACHIEVE A PARTICULAR ATMOSPHERE ~ Mise en scéne




restart videos & play with sound :)

















Aimee Sy


Design Director
of Eva NYc
art director / designer 
base in new york



Eva NYC
Main Magic
Hair Fragrance
Campaign

 OCTOBER 2021





styled our fragrance sculptures to visualize the scent

Includes notes of FREESIA, PLUM, WHITE FLOWERS (Jasmine, Gardenia, Magnolia), WOODY WARM AMBER, BOURBON VANILLA, and white musk.







the concept was simple — capture a multisensory mood boosting experience in a long-lasting scent 








 casted our very own Eva girls : hyosun + London + Larissa








Eva NYC
Main Magic
10-in-1
Hair Primer 

august 2021

Role: art director & Client
Creative Director: Vita raykhman
Director: Jordana Koffsky 
production: Make it nice







Eva NYC
Brass to Sass
Brunette Collection

 July 2021






Eva NYC
Main Magic
10-in-1
Split End Mender

June 2021






Eva NYC
Redesign

February 2021














Amika
All Hair is
Welcome

february 2021






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